{"product_id":"pure-linen-70-lea-french-shirting-by-vercelli-italy-light-blue-classic-stripes-new-copy","title":"Pure Linen 70 Lea French Shirting by Vercelli Italy - Coral Reef Classic Stripes (NEW)","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cblockquote\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cstrong\u003ePremium 70 Lea French Linen Shirting by Vercelli Italy \u003c\/strong\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0137\/0367\/5968\/files\/LOGO-Photoroom.png?v=1757445806\" alt=\"\" width=\"220\" height=\"220\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe finest flax in the world grows in a narrow band across northern France. Vercelli takes that yarn and weaves it in Italy — and Linen Studio is the first in India to carry the result.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv role=\"feed\"\u003e\n\u003cdiv role=\"article\" tabindex=\"0\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cem\u003e100% French linen yarn, crafted in Italy\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost linen shirting in the market sits between 40 and 60 lea. This one is spun at 70 lea, which means a finer, longer, more tightly twisted yarn drawn from French flax. What you get in return is a cloth that breathes, it absorbs moisture, and it stays cool even when the weave is dense. The woven selvedge carries the mill's own signature, which is the simplest way to tell a genuine Italian-woven linen from a printed-label imitation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOn cost\u003c\/strong\u003e: a 70 lea French linen shirt will still be in your rotation ten years from now. Linen fibre gains softness with every wash instead of thinning out, it does not pill, and the colour is yarn-dyed rather than surface-printed, so the stripe never fades unevenly. Divide the price across a decade of wear and it costs less per outing than the polyester-blend shirt you replace every 12 months.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eVercelli weaves each design in a short run and does not repeat the designs or colours. We have a limited number of metres of the item in stock, and once it is sold out, this exact cloth will never come back.\u003cbr\u003e\u003cstrong\u003eIf it is on your list, take it now.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to make with it.\u003c\/strong\u003e Shirts, kurtas, co-ord sets, overshirts and light trousers. The extra body makes this count particularly good for anything you want to hold structure.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Vercelli, Italy\u003c\/li\u003e\n\u003cli\u003eMake: French Linen Shirting\u003c\/li\u003e\n\u003cli\u003eCount: 70 Lea\u003c\/li\u003e\n\u003cli\u003eComposition: 100% Linen\u003c\/li\u003e\n\u003cli\u003eWidth: 58 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGeneral Consumption\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShirt \/ Top — 1.60 to 1.80 mtr\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKurti \/ Kurta — 2.25 to 2.50 mtr\u003c\/li\u003e\n\u003cli\u003eCo-ord Set (Pant \u0026amp; Shirt) — 3.00 to 3.20 mtr\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease check our \u003ca href=\"https:\/\/www.linenstudio.in\/pages\/size-chart\"\u003esize chart\u003c\/a\u003e for more details.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDisclaimer: All product photographs have been colour-matched under neutral white lighting. The fabric may appear different under warm white or bright white light, and colours seen on screen may vary slightly from the actual product due to differences in screen resolution and calibration.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e","brand":"Linen 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