{"product_id":"vercelli-main-4239-copy","title":"Pure French Linen Shirting 80 Lea by Vercelli Italy - Milk White (NEW)","description":"\u003cblockquote\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cstrong\u003ePremium 80 Lea French Linen Shirting by Vercelli Italy \u003c\/strong\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0137\/0367\/5968\/files\/LOGO-Photoroom.png?v=1757445806\" alt=\"\" width=\"220\" height=\"220\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe world's finest flax grows in a narrow stretch of northern France, and the finest linen looms sit in Italy. Vercelli brings the two together: French flax yarn, spun to 80 lea, woven in Italy to a standard very few mills in the world can hold. \u003cmeta charset=\"utf-8\"\u003eWe are proud to be among the first in India to bring these world-class fabrics to you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy 80 lea matters.\u003c\/strong\u003e Most linen shirting is woven at 60 lea. Every step up in lea means a finer, longer, more evenly spun yarn — and a fabric that drapes instead of hangs. At 80 lea, Vercelli's shirting is featherlight on the skin yet holds a crisp, deliberate line. It is the difference between linen that looks relaxed and linen that looks considered.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBuilt to hold its shape.\u003c\/strong\u003e Long-staple yarn in a high-density weave gives this fabric its rare double character: a soft, cool hand feel with real structural integrity. A shirt \u003cmeta charset=\"utf-8\"\u003ecut from this stays sharp through a full day in the heat. The weave breathes and wicks the way only pure linen can, while resisting the slack, tired look that lesser linen falls into by afternoon.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA colour story worth exploring.\u003c\/strong\u003e Cheerful pastels in yellow, peach and pistachio. Earthy browns and olives. Deep, formal navy, charcoal and black. Each shade is dyed to the same depth and clarity you would expect from an Italian mill.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat to make with it.\u003c\/strong\u003e Shirts, dresses, tops, kurta-pyjamas, co-ord sets — anywhere you want the fabric itself to be the statement. A little imagination goes a long way with a cloth this good.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOnly a few metres in stock.\u003c\/strong\u003e Fabric of this grade usually reaches India months late, if at all, and at a considerable premium. We are offering it now, at a price well below typical retail. When this lot is gone, it is \u003cstrong\u003egone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: Vercelli Italy\u003c\/li\u003e\n\u003cli\u003eMake: French Linen Shirting\u003c\/li\u003e\n\u003cli\u003eCount: 80 Lea\u003c\/li\u003e\n\u003cli\u003eComposition: 100% Linen\u003c\/li\u003e\n\u003cli\u003eWidth: 58 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGeneral Consumption\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShirt \/ Top — 1.60 to 1.80 mtr\u003c\/li\u003e\n\u003cli\u003ePant \/ Trouser — 1.30 to 1.50 mtr\u003c\/li\u003e\n\u003cli\u003eKurti \/ Kurta — 2.25 to 2.50 mtr\u003c\/li\u003e\n\u003cli\u003eCo-ord Set (Pant \u0026amp; Shirt) — 3.00 to 3.20 mtr\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003ePlease check our \u003ca href=\"https:\/\/www.linenstudio.in\/pages\/size-chart\"\u003esize chart\u003c\/a\u003e for more details.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eDisclaimer: All product photographs have been colour-matched under neutral white lighting. The fabric may appear different under warm white or bright white light, and colours seen on screen may vary slightly from the actual product due to differences in screen resolution and calibration.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e","brand":"Linen 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